Good People, Great Products and aboutGolf Technology - FootJoy National Sales Meeting

This past week was the FootJoy National Sales Meeting in Newport, R.I., which featured an impressive display of new products, industry updates and, of course, networking with colleagues and friends – a great group of people who couldn’t be more passionate about the products they produce and represent.  

Throughout the week, we had the opportunity to see the latest shoes, gloves and apparel from FootJoy, as well as what the company has coming down the pipeline.  Along with their standard sales meetings, presentations and breakout sessions, FootJoy Product Development/R&D Department, based out of Brockton, Mass., wanted to show what has been working in the “Shoe Box,” a state-of-the-art research and development testing facility.

FootJoy’s Shoe Box Testing Facility Brockton, Mass.

Within the Shoe Box facility are some if the industry’s greatest technologies, including an aboutGolf PGA TOUR Widescreen Simulator, complete with weight-transfer analysis technology, 3D modelling, aG Flix video capture, and much more. Utilizing aboutGolf’s technology, FootJoy is conducting extensive research on future golf shoes and capturing detailed information on how the golf shoe plays an enormous roll on the score card, as observed through the golf swing.

With their facility tucked in the FJ R&D center many of their sales representatives throughout the world aren’t able to see what the organization is working on or how  research affects the product development. So, FootJoy decided to bring its research to Newport – including our PGA TOUR Simulators.

Some results comparing spike-less and spiked golf shoes

aboutGolf and my company, EverGreens Golf, were happy to work with FootJoy to install two aboutGolf PGA TOUR Simulators and allow the company to demonstrate current research first-hand, as well as allow the sales force to compare different shoes within the FootJoy line. One specific aspect of research that was highlighted was a comparison between the new spikeless and traditional spiked golf shoe. It was great to see the sales agents in the aboutGolf PGA TOUR Simulators hitting a couple shots wearing each of the shoe types, experiencing for themselves  the results as related to stability, control and distances. It was also a nice way to break up the meetings and have the people who represent the FootJoy line actually hits balls to see the results through their golf swings, rather than just look at stats

FootJoy Team testing out different FJ Shoes in the aboutGolf PGA TOUR Simulators

It has been a pleasure working with the team at FootJoy R&D for the past year and look forward to the future and seeing what they come up with next. I also want to thank them for their hospitality this week in Newport, a perfect setting with great weather.

Our PGA TOUR Simulators are employed by clients and golf enthusiasts for an array of reasons, from strictly entertainment to golf game improvement.