Wednesday, June 27, 2012
- In the third of the season's five events developed through a partnership of The European Tour Performance Institute (ETPI) and aboutGolf, European Tour Professionals will have the opportunity to capitalize on aboutGolf's performance improvement technology at the 2012 Alstom Open de France, July 5 - 8, to be hosted at Le Golf National.
As with the kickoff at Omega Dubai Desert Classic - where program baseline assessments were observed - and subsequent BMW PGA Championship, the professionals, as well as their coaching teams, will continue with extensive analysis and screening by world-renowned biomechanist Jean-Jacques Rivet, ETPI head physiotherapist Rob Hillman and aboutGolf experts using the company's proprietary golf performance technology.
Utilizing European Tour's physiotherapy analysis, the ETPI screening protocol, and aboutGolf technology - including the aG Mobile portable launch monitor, aG Balance Pro Tour portable weight analysis tool and aG Flix video swing analysis system - several players have gathered data to employ swing development programs which they can improve upon throughout the Tour in the Race to Dubai Physio Unit, as well as during personal time.
"With the first two events of the program behind us, we have made many useful observations regarding how aboutGolf's technology is capable of helping some of the world's best golfers improve their games" said Chuck Faust, President, aboutGolf. "We are eager to see how the next three sessions go, as well as the individual golfer's end-of-season results."
Using its specific ETPImeTM process, ETPI strives to guide both pupil and coach, at all levels to tailored solutions for game improvement. The information utilized in such training is amassed by ETPI and supported by the accuracy and reliability of aboutGolf's products - which allow more effective instruction and tracking of measurable results.
"We are very excited about putting the ETPImeTM process to the test with some of the best players in the World," said Fredrik Lindgren, head of ETPI. "We have over 20 years of experience in the area of golf specific conditioning and have spent the last 3 years developing the ETPImeTM process. With the very precise performance data we get from aboutGolf's mobile equipment we can now take this process out on to the driving range and make a real difference."
Following the stop at Le Golf National - which is a renowned European Tour Destination and host the 2018 Ryder Cup - participants will maintain a rigorous schedule throughout events at Omega European Masters at Golf Club de Crans sur Sierre in Switzerland and Portugal Masters at Oceanico Victoria Golf Club, Algarve.
Regarding aboutGolf
aboutGolf is a world leader in golf simulator and golf performance technology. The more than 20-year-old, Ohio-based company is committed to developing and applying innovative, state-of-the-art technology to enhance and improve the game for golfers at every level. Its products, including PGA TOUR Simulators, aG Studio and Henry-Griffitts Custom Fit Golf Clubs, enable substantive learning and improvement in the game of golf. Learn more at www.aboutgolf.com.
About European Tour Performance Institute
The European Tour Performance Institute - ETPI - allows golfers of all abilities to practice learn and improve using the knowledge and tools developed by the elite professionals on the European Tour. The ETPI process guides the pupil and coaches to tailored solutions. ETPI supports European Tour players in the Race to Dubai Physio Unit, it transfers that knowledge to amateur golfers through Tour Fit For Golf and works with both professional and amateur golfers at ETPI facilities, the first of which is in development.
Contact:
Mary Beth Lacy
760-346-6942
mb@mblacy.com
Wednesday, June 27, 2012
Friday, June 1, 2012
Good People, Great Products and aboutGolf Technology - FootJoy National Sales Meeting
This past week was the FootJoy National Sales Meeting in Newport, R.I., which featured an impressive display of new products, industry updates and, of course, networking with colleagues and friends – a great group of people who couldn’t be more passionate about the products they produce and represent.
Throughout the week, we had the opportunity to see the latest shoes, gloves and apparel from FootJoy, as well as what the company has coming down the pipeline. Along with their standard sales meetings, presentations and breakout sessions, FootJoy Product Development/R&D Department, based out of Brockton, Mass., wanted to show what has been working in the “Shoe Box,” a state-of-the-art research and development testing facility.
 |
| FootJoy’s Shoe Box Testing Facility Brockton, Mass. |
Within the Shoe Box facility are some if the industry’s greatest technologies, including an aboutGolf PGA TOUR Widescreen Simulator, complete with weight-transfer analysis technology, 3D modelling, aG Flix video capture, and much more. Utilizing aboutGolf’s technology, FootJoy is conducting extensive research on future golf shoes and capturing detailed information on how the golf shoe plays an enormous roll on the score card, as observed through the golf swing.
With their facility tucked in the FJ R&D center many of their sales representatives throughout the world aren’t able to see what the organization is working on or how research affects the product development. So, FootJoy decided to bring its research to Newport – including our PGA TOUR Simulators.
 |
| Some results comparing spike-less and spiked golf shoes |
aboutGolf and my company, EverGreens Golf, were happy to work with FootJoy to install two aboutGolf PGA TOUR Simulators and allow the company to demonstrate current research first-hand, as well as allow the sales force to compare different shoes within the FootJoy line. One specific aspect of research that was highlighted was a comparison between the new spikeless and traditional spiked golf shoe. It was great to see the sales agents in the aboutGolf PGA TOUR Simulators hitting a couple shots wearing each of the shoe types, experiencing for themselves the results as related to stability, control and distances. It was also a nice way to break up the meetings and have the people who represent the FootJoy line actually hits balls to see the results through their golf swings, rather than just look at stats
  |
| FootJoy Team testing out different FJ Shoes in the aboutGolf PGA TOUR Simulators |
It has been a pleasure working with the team at FootJoy R&D for the past year and look forward to the future and seeing what they come up with next. I also want to thank them for their hospitality this week in Newport, a perfect setting with great weather.
Our PGA TOUR Simulators are employed by clients and golf enthusiasts for an array of reasons, from strictly entertainment to golf game improvement.
Subscribe to:
Posts (Atom)