Director of Instruction at the birthplace of golf gave guests tips on their swing in a state-of-the-art, full-scale indoor PGA Tour golf simulator

Steve North ‘Tees Off’ Stateside Celebration of Scottish Style

Originally Posted by Katy Cowan in News on Monday 21st November 2011. Tagged with Fashion, Scotland, new york.

World-renowned retailer Brooks Brothers recently ‘teed-off’ an exclusive celebration of Scottish textiles in New York with a little help from Steve North, Director of Instruction at St Andrews Links.

Showcasing the wealth of tartans, cashmere and of course Scotland’s ‘champagne of fabrics’ – Harris Tweed, which is celebrating the centenary of the world-famous Orb trademark – Brooks Brothers opened the doors of its flagship Madison Avenue store to over 500 guests.

“Brooks Brothers has a long standing tradition of offering our customers the finest Scottish textiles,” said Claudio Del Vecchio, Chairman and CEO of the global retailer. “We proudly celebrate generations of collaboration, quality and value.”

Established in 1818 and considered American’s oldest apparel retailer, Brooks Brothers has a long-standing history with Scottish knitwear and fabric mills including Robert Noble, Barrie, Hawick Knitwear, Reid & Taylor, Harris Tweed, Todd & Duncan, Johnstons of Elgin and Begg Scotland – all of which had their products from the new Autumn/Winter collection on show at the event.

“Brooks Brothers is one of more than 200 leading retailers and fashion labels that come to Scotland season after season to develop new textile products and work closely with Scottish mills to enhance their brands,” said Danny Cusick, President, Americas, of Scottish Development International.

As Brooks Brothers is the Official Clothier of St Andrews Links, Steve North, Director of Instruction at the birthplace of golf gave guests tips on their swing in a state-of-the-art, full-scale indoor PGA Tour golf simulator, thought to be the first system of its kind in an apparel retailer environment.

Donald Martin, Chairman of the Harris Tweed Authority was also in attendance to thank Brooks Brothers for being a loyal customer, presenting them with a special Heritage Award. He said: “Harris Tweed has had a fabulous year celebrating 100 years of the Orb trademark, that marks the authenticity of a cloth which is loved the world over. As our centenary draws to a close we are delighted to formally recognise Brooks Brothers, one of our key retail ambassadors, with a special Harris Tweed Centenary Year Heritage Award.

“Over the years Brooks Brothers has been a loyal customer of the ‘cloth from the land’, ensuring it is available to discerning customers season after season. This award is a small token of thanks from everyone in the Outer Hebrides of Scotland for this support, and we hope it will continue for hundreds of years to come.”

More than 500 VIP guests attended the event enjoying a taste of Scotland which of course included ‘a wee dram’ of Macallan.